LIVE BRAND MATRIX · 142 CANDIDATES · SCORES 1–5
Anchor Ally brand matrix
Move the weights, click any score to edit it, filter, sort, and export. Changes are kept in this browser until you reset. Click a brand for its rationale and the win-win calculator.
Weights (sum ; thresholds A ≥ B ≥ )
| Category | Brand | Role | Why they need us | GZ | CC | HL | TR | LF | FS | Score | Pri. | Ver. |
|---|
GZ Gen Z / next-gen pull · CC conscious-consumer fit · HL homelessness (no physical storefront today = need for us) · TR traffic power · LF layer / revenue-line fit · FS feasibility (2026 signal). Scores are desk-research ratings; rows marked Verify must be updated after field conversations.